Brand Design & Marketing of Romace

Romace is a collaborative visual novel project. I developed a cohesive branding look for the game and updated the itch.io page, alongside handling the marketing material creation and distribution. My teammate Eleanor's fantastic character sprites are prevalent within many of the marketing materials, because I wanted to showcase the amazing work they created for our game!

I also created the game's title-logo, after coming up with the game's name, Romace, which was a play on romance and the core aspect of asexuality within our game.

Alongside the above marketing materials, and the typographic logo, I created character intro images for social media posts, and customised our itch.io page to fit the game's brand.

Here is the games Itch.io page, which I kept cohesive and updated through development.

Alongside the images I created for social media marketing of the project, I took on designing our three-man teams' A2 posters for print to be hung at the on campus Abertay Digital Graduate Showcase of 2023, which you can see more about/visit the digital exhibition here.

This was graphics work that I took on in addition to my core UX Design, Skeletal Animation and Programming responsibilities toward this collaborative honours project, simply because I love creating appealing visual designs and graphic design work in general.

You can see more about Romace the game in the projects section of my folio here (the game's fact-sheet is also available there), or you can play the game over on itch.io!